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The Qatar 2022 FIFA World Cup has been marred by controversies, such as allegations of bid bribery and human rights issues. With Saudi Arabia poised to host the 2034 edition, advocacy organisations are urging FIFA to ensure concrete, legally binding commitments to safeguard human rights.
Soft power is a powerful foreign policy tool. Three countries, in particular, have made the most of it at this year’s World Cup in Qatar.
The stakes are high as over 1.2 million people prepare to travel to Qatar for the World Cup in November whilst calls to boycott the event as a response to concerns about the country’s human rights practices get stronger.